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Sports
America’s Fastest-Growing Sport Is Coming To Your Gym
Life Time Fitness and other gyms are investing millions in pickleball to drive growth.
May 12, 2024
📈60m subs and 17b views
Dude Perfect lands $100 million from Highmount Capital, following a more significant trend of investment firms working with creator-led companies.
Apr 13, 2024
One Shining Moment: Caitlin Clark Breaks TV Records
Iowa’s win over LSU shattered viewership numbers and represents a strong business case for brands working with female athletes.
Apr 5, 2024
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Formula 1 Makes the Vegas Economy Go Brrr 🏁
The economic impacts sourced to F1 and the 2023 Las Vegas Grand Prix approached $1.5 Billion.
Apr 1, 2024
This Summer’s Anticipated Blockbuster: Simone Biles and the 2024 Paris Olympics
NBC’s coverage of the 2024 Paris Olympics will be presented live as ticketed events at 160 AMC locations throughout the U.S.
Mar 26, 2024
2024 March Madness: Inside America's Betting Frenzy
Americans are expected to place $2.7 billion in legal wagers on March Madness this year, representing less than 20% of the total wagers.
Mar 21, 2024
Investing in Baseball’s Rising Stars
Investment firms like Big League Advantage and X10 Capital are playing venture capital with elite baseball talent.
Feb 26, 2024
Athletes and Ownership: The New Standard
Tiger Woods inks deal with TaylorMade to create a new brand, Sun Day Red, following a trend of athletes seeking more ownership in their brand deals.
Feb 21, 2024
Keeping Score - Why Nike Still Holds Court in the NBA
Nike, again, was worn by more than half of the players in the NBA All-Star Game.
Feb 19, 2024
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