Coolkicks 👟

Coolkicks evolved into a media company to grow despite the razor-thin margins of the sneaker resale market.
June 13, 2024
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Sneaker reselling follows a simple principle: buy low, sell high.

Sneaker resellers must capitalize on market inefficiencies and price fluctuations to make money.

However, starting a profitable sneaker reselling business is harder than ever because apps like StockX and GOAT, which provide real-time pricing information, make it harder for sneaker resellers to capitalize on information asymmetry and overcharge buyers who previously lacked access to such data.

Coolkicks, a Los Angeles-based sneaker reseller, has figured out how to grow despite the industry’s razor-thin margins. Coolkicks is projected to surpass $25 million in revenue this year, up from $15 million in 2023.

Coolkicks’ strategy: Focus on social media. Its audience of 4.3 million followers across all social channels has helped them drive growth without having to spend a cent on marketing. More importantly, their content helps them build trust and community. Sneakerheads travel from all over the country and share they “watch all of [Coolkicks’] videos” before ultimately purchasing something from the shop.

Subscribers + sneakers = Coolkicks’ secret sauce.

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