🇯🇵 Japanese 7-Elevens

7-Eleven is refining its business amid underlying trends in the U.S. convenience store market, drawing inspiration from its Japanese stores.
July 20, 2024
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7-Eleven in Japan

Historically, U.S. convenience stores have made money selling tobacco and gas.

But, things are changing: Cigarettes have good margins, but total sales are declining since people are smoking less. Gas is already a low-margin business, and U.S. consumption is projected to slow down due to electric vehicle adoption.

As a result, 7-Eleven is revamping its American business to be more Japanese.

This includes offering a wider array of fresh foods, like spicy ramen soups, and implementing Japan’s 7-Eleven approach to operations and retailing.

They call it “Tanpin Kanri,” a retail practice that localizes product assortment to customers' needs. That means when you walk into a store, you might see fresh food products appropriate for a particular location based on the area’s demographic trends, as well as products that make sense nationally.

Fresh, local, and uniquely yours—welcome to the new 7-Eleven.

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