LinkedIn Gaming: How Your Workplace Might Be Ranked by Employee Game Scores

LinkedIn is the latest non-gaming platform to experiment with games to boost engagement and revenue.
March 19, 2024
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LinkedIn plans to add gaming to its platform, per TechCrunch.

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Games are typically among the most popular mobile phones and PC apps in terms of revenue and engagement.

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As a result, several non-gaming platforms have experimented with games to boost the number of people who use them:

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  • The New York Times acquired Wordle, a word game with millions of daily users

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  • Facebook-hosted FarmVille, an agriculture simulation game, had 83.8 million monthly active users and 34.5 million daily active users at its peak in Mar. 2010, per VentureBeat

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  • Netflix games had 2.2 million daily active users as of Sept. 2023, per Apptopia

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Games could also be a way platforms adjust to the social preferences of younger generations. In a recent Deloitte survey, 40% of Gen Z and Millenials said they socialize more in video games than in real life.

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LinkedIn is experimenting with grouping employee scores by workplace to rank organizations. Can you imagine telling your boss you lost a sales deal because Karen in HR fat-thumbed the wrong answer to the latest gaming quiz? Can’t wait for those TikTok videos.

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