Sir, This is a Wendy’s–with AI

Fast-food restaurants embrace AI to optimize their supply chain and increase order sizes and the frequency of visits.
April 3, 2024
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robot arm dipping chicken nugget in ketchup sauce
Image Credit: Allie Carl, Axios

Fast-food restaurants get with the times by embracing the latest advancements in generative AI.

Some applications of AI in the fast food industry include:

  • Wendy’s is testing voice AI for drive-through orders
  • KFC rolled out automated inventory management, which uses an in-house AI module to predict and suggest quantities of each product a General Manager should order
  • Pizza Hut deploys an end-to-end AI-based solution that automates the kitchen flow and optimizes pickup and delivery times

The investments fast-food companies are making to build in-house AI models to power their operations will only be as good as the underlying data. This benefits larger fast-food companies with multiple brands since they have more surface area to collect data.

Joe Park, Yum Brand’s new chief digital and technology officer, said, “Data shared across brands is the company’s secret sauce,” about improving machine learning models by merging data from its portfolio, including Taco Bell, KFC, Pizza Hut, and Habit Burger Grill.

Fast-food brands can create more detailed-than-ever customer profiles by leveraging AI, which they can use to create personalized experiences, offers, and marketing to upsell and increase your frequency of visits.

Next time your wife gets angry at you for giving in to those midnight cravings – blame it on the AI.

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