Top Creator Economy Startups to Watch (and Work for) in 2023

• OnlyFans’ 2022 metrics: $12.5 billion GMV, $2.5 billion net revenue, $1.2 billion free cash flow.

• OnlyFans has paid out $3.2 billion since its inception and helps more than 60,000 creators earn $50,000 annually.

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• As of July 2023, Spotter has signed 1,160+ creator partnerships, $775 million paid to creators, and 3.4 billion in subscribers.

• As of October 2022, Spotter’s average check size is $1.5 million, and the minimum is $15,000.

• As of October 2022, Spotter claims to be on track to invest $1 billion by mid-2023.

• As of July 2023, Jellysmack has 500+ creator partners, 10 billion+ monthly video views, 6 billion+ monthly story views, and 125 million+ monthly unique US viewers.

• As of May 2021, Jellysmack reported creators yield 25 million - 300 million in incremental monthly views by using the platform.

• As of May 2021, creators on the platform include PewDiePie, MrBeast, Bailey Sarian, Derek Deso, Karina Garcia, Charles & Alyssa Forever, and Brad Mondo.

• As of June 2023, 2 million creators use Beacons.

• Between October 2020 and May 2021, Beacons reported 70% MoM growth.

• As of April 5, 2023, Hype has helped creators make $30 million in revenue and collect 4 million phone and email contacts.

• As of June 2023, Stan has $2.6 million in annual recurring revenue and 6,500 active creators on the platform.

• In 2021, 100 Thieves won Esports Organization of the Year at the Esports Awards.

• In 2021, 100 Thieves’ revenue doubled YoY and achieved 111% top-line growth.

• Flagship brand customers include Milton & Goose, Caraway, Lovevery, BruMate, Nathan James, and St. Roche.

• Flagship creator customers include Alicia Lund (@aliciamlund), Beverley Mitchell (@beverleymitchell), Heather Nicholson (@daughtersandthings), Katie Staples (@halfwaywholeistic), Chelsey Carele (@chelseycarele), and Marquis Clarke (@simplyclarke)

• As of October 2021, Intro’s marketplace had ~75 experts and facilitated 500 sessions in the first two months of operations.

• Experts on Intro’s marketplace include Neil Parikh (Founder of Casper), Alli Web (Founder of Drybar), Alexis Ohanian (Founder of Reddit), Liana Levi (Founder & Lead Instructor of Forma Pilates), Heidi Zak (CEO of ThirdLove), and Rachel Zoe (Celebrity Stylist).

• As of May 2021, Maven courses had a ~75% completion rate.

• Within three months of launching, the company did over $1 million in revenue from four live courses.

• As of May 2023, Maven has 400+ courses on the platform, including Shreyas Doshi (Managing your PM Career in 2023 & beyond), Anthony Pompliano (Crypto Academy Training Program), and Christine Carrillo (The 20 Hour CEO).

• As of June 2023, celebrities using Autograph include Tom Brady, Derek Jeter, Tony Hawk, Rob Gronkowski, Tiger Woods, Simone Biles, Naomi Osaka, and Usain Bolt.

• As of June 2023, Autograph has 49,487 Discord members.

• As of November 2021, Autograph has sold more than 100,000 NFTs.

• As of June 2023, Cameo has 12+ Cameo millionaires on the platform.

• As of June 2023, Cameo’s Represent brand has helped talent donate $30 million+ to charities.

• Between February 2021 and February 2022, Cameo for Business worked with 12,000 unique customers.

• Between 2020 and February 2022, Cameo for Business saw 500% booking growth.

• As of December 2021, Cameo’s talent roster was nearly 50,000.

• As of December 2021, Cameo has fulfilled 2.5 million cameo recordings.

• Breakr customers include Rolling Loud Music Fest, Made in America, United Masters, Billboard, and SEEHER.
• As of July 2021, Breakr reported 12,000 people applied for influencer accounts, and between 3,000-4,000 had been approved.

• As of July 2023, Uppbeat has rated 4.7/5 stars from 763 reviews on Trustpilot.

• In November 2022, Uppbeat reported 1 million users, up from 500,000+ in March 2022.

• As of March 2022, Uppbeat’s annual revenue run rate was $718K.

• As of March 2022, Uppbeat has 3,000+ tracks on its platform, up from 1,000 in January 2021.

• As of July 2023, Royal has $156,000+ earned by collectors, $2.5 million raised for artists, and $7.5 million in music rights traded.

• Between 2020 and December 2021, Easol reported a 913% increase in its customer base, 50x in transactions, and a 30x increase in spend on the platform.

• In 2019, Easol crossed 100+ creators on the platform.

• In 2020, Mighty Networks achieved 200% annual growth in new customers, 400% in payments, and 2.5x in annual recurring revenue.

• As of May 2023, Might Networks has rated 4.8/5 stars from 46K reviews.

• As of May 2023, Mighty Networks has 50,000+ customers, including brands, founders, and creators like Sophia Amoruso, Fortune, Marisa Peer, Yoga with Adriene, and TED Talks.

• In 2021, OpenSea’s transaction volume increased by 600x.

• In 2022, OpenSea creators earned $1.1 billion in creator fees. For comparison, Snap paid its Spotlight Creators $250 million in 2021.

• As of May 2023, OpenSea’s transaction volume is $20 billion, with 80 million+ NFTs on the platform and two million+ collections.

• During the company’s peak activity in April 2021, Clubhouse reported 10 million weekly active users.

• As of June 2023, flavrs has rated 4.4/5 stars from 42 ratings on the Apple App Store.

• Food creators teamed up with flavrs include Royale Eats, Everything Delish, Binging with Babish, Cooking with Pat Lee, Smelly Lunchbox, Eric Ripert, Tiff Loves Tofu, and Paleo Gluten Free Guy.

• The Lobby brand partners include Pentire Drinks, Solara Suncare, Hella Cocktail, No Influence, and Fig Beauty.

• As of May 2023, The Lobby has 29.7K Instagram followers.

• As of May 2023, Bento has thousands of users, including Masanori Miyamoto, Mathias Laurvig, David Hoang, and Greg Isenberg. Teams using the platform include The Browser Company, Butter, Overdeck, and UpMeet.

• As of June 2023, Runway reported millions of individual users on the platform and enterprise customers like Google, Microsoft, New Balance, CBS, the New York Yankees, and Vox.

• As of June 2023, Runway’s mobile app has rated 3.8/5 stars from 116 reviews on the Apple App Store.

• As of July 2023, Spline reported 1 million+ creators have joined the platform.

• Kale Card works with brands like OLIPOP, Beyond Meat, Notion, Free People, TruFru, and Three Wishes.

• As of July 2023, Karat Financial counts creators Graham Stephen, Alexandra Botex, 3LAU, Nas Daily, and Real Engineering as customers.