Top Femtech Startups to Watch (and Work for) in 2023

My Background

Hi, I'm Kieran! I worked in startups for five years at On Deck and Wefunder. Some of my favorite things that I've worked on during my career include:

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Wefunder Workaway: 12 founders working on a new idea, 7 days, 1 mansion in Hawaii. One of the teams we picked raised a Series A from Andreessen Horowitz, and two people who met during the trip got married...

On Deck: As employee #15, I contributed to the startup's growth from no revenue to a $20 million run rate in less than a year. I led the team that built the admission infrastructure to support and scale ~20 fellowships for founders, capital allocators, operators, and creators.

XX: Worked on a pre-YC accelerator program that invested $125K on an MFN SAFE into 8-10 teams per cohort.

ODX: Worked on a $100 million accelerator program that invested $125K for 7% into 100s of startups. We partnered with leaders like Flexport to build vertical industry tracks around supply chain & logistics, etc.

Ryan Marketing: Created an influencer marketing startup (2 million+ Instagram followers) during college with my twin brother and realized early that monetization for creators was broken. I learned a lot, and it paid enough to cover my schooling, rent, and meals.

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The Methodology

I considered several data points to arrive at the startups selected on this list, including company traction, funding raised, valuation, and investors. From my initial list, I then referenced each startup with my personal network to narrow down the list to the one you see below. I take my credibility seriously, so I do not take any money from startups who want to be included on this list to remain impartial. If you want to understand my analysis of startups and prefer long-form content, read my research on the top startups of 2023 afterward.

Flo Health

The #1 period and ovulation tracker worldwide.

Headquarters

London, England, United Kingdom

Industry

Femtech

Founded

2016

Funding

$75.5 million

Valuation

$800 million

Traction

As of July 2023, Flo Health has 250 million users, up from 200 million in September 2021.

As of July 2023, Flo Health has rated 4.8/5 stars from 1.1 million reviews on the Apple App Store and 4.6/5 stars from 3.1 million reviews on the Google Play Store.

As of July 2023, Flo Health has 100 million+ downloads on the Google Play Store.

As of July 2023, Flo Health has 593K Instagram followers, 563K Facebook followers, and 232.8K TikTok followers.

In August 2021, Flo Health’s active subscriber base reached 1.5 million, up 4x over the previous year.

As of September 2021, Flo Health was on track to reach a $100 million annual run rate by the end of the year.

Full Profile

Evvy

Vaginal microbiome test and care.

Headquarters

New York, New York

Industry

Femtech

Founded

2020

Funding

$19 million

Valuation

Undisclosed

Traction

As of July 2023, Evvy has 15,000+ customers, up from 10,000 in December 2022.

As of July 2023, Evvy has rated 5/5 stars from 149 reviews on its website.

Full Profile

Origin

Physical therapy for your pelvic floor and whole body.

Headquarters

Los Angeles, California

Industry

Femtech

Founded

2020

Funding

Undisclosed

Valuation

Undisclosed

Traction

As of July 2023, Origin has 30,000+ customers, an average net promoter score of 98, and 1,500+ OBGYNs trust them.

As of July 2023, Origin has 12 locations across Texas, California, and Georgia.

As of April 2021, Origin reported a 500% growth in visits over the previous year.

Full Profile

Babyscripts

Virtual maternity care.

Headquarters

Washington, District of Columbia

Industry

Femtech

Founded

2014

Funding

$39.8 million

Valuation

Undisclosed

Traction

As of November 2021, Babyscripts managed more than 200,000+ unique pregnancies across 30 states.

As of September 2021, Babyscripts was used by 75 health systems in 32 states and monitored 250,000 women yearly.

During the pandemic, Babyscripts reported enrollments grew by 10x.

Full Profile

Inne

Cycle and ovulation tracker.

Headquarters

Berlin, Berlin, Germany

Industry

Femtech, Hardware

Founded

2016

Funding

17.3 million euros

Valuation

Undisclosed

Traction

In 2021, Inne sold devices to 2,000+ customers.

Full Profile

Willow

Hands-free and wearable breast pump.

Headquarters

Mountain View, California

Industry

Femtech

Founded

2014

Funding

$144.3 million

Valuation

Undisclosed

Traction

As of July 2023, Willow has rated 3.5/5 stars from 2,129 Google reviews.

As of July 2023, Willow has 175K Instagram followers, 61K Facebook followers, and 20K TikTok followers.

Full Profile

Emjoy

Your audio journey to female pleasure.

Headquarters

Barcelona, Barcelona, Spain

Industry

Femtech

Founded

2018

Funding

3.5 million euros

Valuation

Undisclosed

Traction

As of July 2023, Emjoy has 600+ sessions and stories on its app.

As of July 2023, Emjoy has rated 4.8/5 stars from 1.6K reviews on the Apple App Store and 4.3/5 stars from 610 reviews on the Google Play Store.

As of July 2023, Emjoy has been downloaded 100,000+ times on the Google Play Store.

Full Profile

Kegg

Cervical fluid monitoring.

Headquarters

San Francisco, California

Industry

Femtech

Founded

2017

Funding

$4.5 million

Valuation

Undisclosed

Traction

As of July 2023, Kegg has supported 10,000+ pregnancies.

As of July 2023, Kegg has rated 4.5/5 stars from 257 reviews on its website.

Full Profile

Oova

Fertility tracking.

Headquarters

New York, New York

Industry

Femtech

Founded

2017

Funding

$11.5 million

Valuation

Undisclosed

Traction

As of June 2023, Oova works with 100+ clinics, up from 75 in 2021, and has monitored 10,000+ cycles.

Full Profile

Elektra Health

Evidence-based menopause education, care, and community.

Headquarters

New York, New York

Industry

Femtech

Founded

2019

Funding

$3.75 million

Valuation

Undisclosed

Traction

As of August 2021, Elektra Health has supported 1,800+ women with its programming.

Full Profile

Elvie

Smarter technology for women.

Headquarters

London, England, United Kingdom

Industry

Femtech

Founded

2013

Funding

$151.9 million

Valuation

Undisclosed

Traction

As of September 2021, Elvie reported 139% YoY growth in the European market.

Full Profile

illumigyn

Revolutionizing women’s health and gynecology.

Headquarters

Neve Ilan, Israel

Industry

Femtech

Founded

2012

Funding

$33 million

Valuation

Undisclosed

Traction

As of July 2023, illumigyn has 12 patents on its product worldwide.

In January 2023, illumigyn announced a contract with SPI Medical to supply 1,000 Gynescope devices.

Full Profile

Vira Health

Better menopause care.

Headquarters

London, England, United Kingdom

Industry

Femtech

Founded

2019

Funding

$14 million

Valuation

Undisclosed

Traction

As of July 2023, Vira Health’s app, Stella, has rated 4.6/5 stars from 16 reviews on the Apple App Store and has 1,000+ downloads on the Google Play Store.