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Top Santa Monica Startups to Watch (and Work for) in 2023

July 20, 2023
      |      Kieran Ryan
Santa Monica pier

My Background

Hi, I'm Kieran! I worked in startups for five years at On Deck and Wefunder. Some of my favorite things that I've worked on during my career include:

  • Wefunder Workaway: 12 founders working on a new idea, 7 days, 1 mansion in Hawaii. One of the teams we picked raised a Series A from Andreessen Horowitz, and two people who met during the trip got married...
  • On Deck: As employee #15, I contributed to the startup's growth from no revenue to a $20 million run rate in less than a year. I led the team that built the admission infrastructure to support and scale ~20 fellowships for founders, capital allocators, operators, and creators.
  • XX: Worked on a pre-YC accelerator program that invested $125K on an MFN SAFE into 8-10 teams per cohort.
  • ODX: Worked on a $100 million accelerator program that invested $125K for 7% into 100s of startups. We partnered with leaders like Flexport to build vertical industry tracks around supply chain & logistics, etc.
  • Ryan Marketing: Created an influencer marketing startup (2 million+ Instagram followers) during college with my twin brother and realized early that monetization for creators was broken. I learned a lot, and it paid enough to cover my schooling, rent, and meals.

The Methodology

I considered several data points to arrive at the startups selected on this list, including company traction, funding raised, valuation, and investors. From my initial list, I then referenced each startup with my personal network to narrow down the list to the one you see below. I take my credibility seriously, so I do not take any money from startups who want to be included on this list to remain impartial. If you want to understand my analysis of startups and prefer long-form content, read my research on the top startups of 2023 afterward.

Zuma Logo

Zuma

We convert your leads into booked tours.

Headquarters

Santa Monica, California

Industry

Real Estate

Founded

2021

Funding

$7.2 million

Valuation

Undisclosed

Traction

  • As of November 2021, Zuma claims its platform increases conversion rates by 2.1x in 30 days and drives an average of 35x ROI for customers.
  • Between January 2021 and November 2021, Zuma grew its revenue by 10x.
  • Zuma customers include Marymount Apartments, Villa Serena Communities, Cornerstone Property Management, and Blue Key Property Management.
GumGum Logo

GumGum

Contextual intelligence company.

Headquarters

Santa Monica, California

Industry

Advertising

Founded

2008

Funding

$133.8 million

Valuation

~$700 million

Traction

  • As of April 2022, GumGum participates in 100 billion+ ad auctions and performs contextual analysis on 50 million+ unique videos and pages daily.
  • As of April 2022, GumGum has 100+ major brand customers and 1200+ publisher customers.
  • As of May 2023, GumGum has 700+ brand customers annually and 30,000+ publisher partner websites.
  • As of May 2023, 70% of the Fortune 100 works with GumGum.
Filmhub Logo

Filmhub

A worldwide all-rights film & TV distributor.

Headquarters

Santa Monica, California

Industry

Movies, Consumer

Founded

2016

Funding

$7.3 million

Valuation

Undisclosed

Traction

  • As of January 2022, Filmhub has 10,000+ titles on its platform, and revenue has increased 3x YoY.
  • As of January 2022, filmmakers can stream directly to 100+ streaming channels through its platform.
Zeitview Logo

Zeitview

Advanced inspection software for energy and infrastructure.

Headquarters

Santa Monica, California

Industry

Drones

Founded

2014

Funding

$114 million

Valuation

Undisclosed

Traction

  • As of June 2023, Zeitview has customers in 70+ countries.
Tala Logo

Tala

Digital financial services for the next billion.

Headquarters

Santa Monica, California

Industry

Fintech

Founded

2011

Funding

$360 million

Valuation

$800 million+

Traction

  • As of May 2023, Tala has 6 million+ customers, disbursed $2.7 billion to entrepreneurs, and operates in 4 countries (Mexico, India, Philippines, Kenya).
MOJO Sports Logo

MOJO Sports

Youth sports coaching.

Headquarters

Santa Monica, California

Industry

Sports

Founded

2019

Funding

$8 million+

Valuation

Undisclosed

Traction

  • As of July 2023, MOJO Sports has rated 4.8/5 stars from 1,900 reviews on the Apple App Store and 4.1/5 stars from 116 reviews on the Google Play Store.
  • As of July 2023, MOJO Sports has been downloaded 100,000+ times on the Google Play Store.
Ivella Logo

Ivella

Banking designed for couples.

Headquarters

Santa Monica, California

Industry

Banking, Fintech

Founded

2021

Funding

$4 million

Valuation

Undisclosed

Traction

  • As of July 2023, Ivella has rated 4.6/5 stars from 205 reviews on the Apple App Store.
HotStreak Logo

HotStreak

Next-generation daily fantasy sports.

Headquarters

Santa Monica, California

Industry

Gaming, Sports, Gambling

Founded

2018

Funding

$10.5 million

Valuation

Undisclosed

Traction

  • As of July 2023, HotStreak has rated 4.6/5 stars from 1.7K reviews on the Apple App Store, 4.3/5 stars from 76 reviews, and has been downloaded 1,000+ times on the Google Play Store.
  • As of September 2022, HotStreak reported $3-$5 million worth of transactions every month during the summer and that it was profitable.
Edify Logo

Edify

All-in-one customer experience platform.

Headquarters

Santa Monica, California

Industry

Customer Success Software

Founded

2018

Funding

$26.9 million

Valuation

Undisclosed

Traction

  • Edify customers include the San Diego Humane Society, NuView Trust, and Forever 21.
mayk.it Logo

mayk.it

Your virtual music studio.

Headquarters

Santa Monica, California

Industry

Music

Founded

2020

Funding

$4 million

Valuation

Undisclosed

Traction

  • As of July 2023, mayk.it has rated 4.7/5 stars from 4.5K reviews on the Apple App Store.
Songtradr Logo

Songtradr

Music licensing services for brands and agencies.

Headquarters

Santa Monica, California

Industry

Music

Founded

2014

Funding

$101.2 million

Valuation

Undisclosed

Traction

  • Songtradr customers include Sony, Nike, Unilever, TikTok, Heineken, and The North Face.
  • As of June 2021, Songtradr hosted songs from 600,000+ musicians, right holders, and songwriters.
  • In 2020, Songtradr reported 100% YoY revenue growth.

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