BetterBrand
BetterBrand Logo

BetterBrand

Designing a better future for food.

About

Founded

2021

Headquarters

Los Angeles, California

Industry

Food & Beverage

Company Description

Designing a better future of food.

Quick Links

WebsiteJobs

Funding

Total Raised

$9.7 million

Valuation

$176 million

Significant Investors

Gaingels Fund, Seven Seven Six, Craft Lane, Verso Capital

Company Traction

  • As of June 2023, BetterBrand is in 1,000+ US stores, including Whole Foods, Sprouts, Fresh Market, Gelson’s, and Bristol Farms.
  • As of June 2023, BetterBrand has 39.3K Instagram followers, 3.7K Facebook followers, and 507 Twitter followers.
  • Between 2021 and 2022, BetterBrand reported 800% growth and is on track for similar growth between 2022 to 2023.

Leadership Team

  • Aimee Yang: Founder & CEO of BetterBrand. Former Consultant, Litigation at EY.
  • Matthew McDonald: CPO at BetterBrand. Former Bakery Director at LA Hearth Bakery.
  • Cara Mulligan: Director of Accounting at BetterBrand. Former Associate Accounting Manager at Propeller Industries. 

Press

People also viewed