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Online wholesale marketplace for retailers and brands.





San Francisco, California



Company Description

Faire is an online wholesale marketplace built on the belief that the future is local — there are millions of independent retailers across North America, Europe, and Australia alone. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores.

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Total Raised

$1.7 billion


$12.59 billion

Significant Investors

Founders Fund, Sequoia Capital, Y Combinator, Khosla Ventures, Lightspeed Venture Partners, Forerunner Ventures

Company Traction

  • 70,000 retailers in 50,000 cities buy from 100,000 brands selling on Faire. The company has facilitated 6 million introductions between retailers and brands.
  • Open with Faire, a program to help retailers with inventory financing, distributed $60 million in its first year.
  • 3/4 of Faire’s customers have other sales channels outside physical retail, which allowed them to continue to grow during the pandemic and keep growing through the downturn.

Leadership Team

  • Max Rhodes: Co-Founder & CEO of Faire. Former Director of Consumer Product, Caviar at Square.
  • Marcelo Cortes: Co-Founder & CTO of Faire. Former Staff Software Engineer at Square.
  • Daniele Perito: Co-Founder & Chief Data Officer of Faire. Former Director of Security and Risk Engineering at Square.
  • Carla Pellicano: Head of Product, Brands at Faire. Former Senior Director of Product, Head of Marketplace Dynamics at Airbnb.


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