About

Founded

2019

Headquarters

Los Angeles, California

Industry

Fitness

Company Description

FitOn is a leading digital wellness platform that offers the most premium content, the widest variety, and unique social experiences. No equipment needed— unlimited access on any screen.

Quick Links

Website Jobs

Funding

Total Raised

$70 million

Valuation

Undisclosed

Significant Investors

Delta-v Capital, Accel, Maverick Ventures, Second Avenue Partners, Mantis VC, UTA VC

Company Traction

As of July 2023, FitOn has 15 million+ users, up from 6 million in January 2021.

As of July 2023, FitOn has rated 4.9/5 stars from 282.5K reviews on the Apple App Store, 4.7/5 stars from 95.7K reviews on the Google Play Store, and has been downloaded 5 million+ times on the Google Play Store.

As of July 2023, FitOn celebrity trainers include Halle Berry, Gab Union, Jeanette Jenkins, Kenta Seki, Julianne Hough, and Vytas.

Leadership Team

Lindsay Cook: Co-Founder & CEO of FitOn. Former VP, Head of Consumer Devices & Product Marketing at Fitbit.

Russell Cook: Co-Founder & President of FitOn. Former Founder of AllTrails.

June Lim: Head of Product at FitOn. Former Director of Product, Growth at SoFi.

David Chang: VP of Finance at FitOn. Former VP of Finance, Reporting, and Metrics at Thrive Market.

Amir Patel: Director of Product at FitOn. Former Lead Product Manager, Mobile at ChowNow.

Press

TechCrunch (February 15, 2022): Fitness app FitOn raises $40M, acquires corporate wellness platform Peerfit

TechCrunch (October 12, 2021): FitOn pumps up its fitness platform with $18M in Delta-v Capital-led funding

FitOn