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Prime Hydration
Prime Hydration logo

Prime Hydration

Sports and energy drinks.

About

Founded

2022

Headquarters

Louisville, Kentucky

Industry

Food & Beverage, DTC, Creators

Company Description

PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor.

Quick Links

WebsiteJobs

Funding

Total Raised

$21.1 million

Valuation

Undisclosed

Significant Investors

Undisclosed

Company Traction

  • In its first full year of operations, Prime Hydration reported $250 million in retail sales.
  • As of June 2023, Prime Hydration has 1.6 million Instagram followers, 14K Facebook followers, and 389.5K Twitter followers.
  • In June 2022, Prime Hydration reported $10 million worth of bottles in 2 months of operations.

Leadership Team

  • KSI: Co-Founder of Prime Hydration.
  • Matt Zucco: VP of Marketing at Prime Hydration. Former VP of Marketing at Alani Nutrition.

Press

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