Prose

Custom haircare.

About

Founded

2017

Headquarters

New York, New York

Industry

Haircare, DTC

Company Description

At Prose, we know one size fits none. So we re-thought the entire model of mass beauty to create one-of-a-kind haircare and skincare. It’s a radically custom approach: We create products that fit you (and only you), combining lab innovation, natural ingredients, and patent-pending AI — for truly custom care and always-improving results.

Quick Links

WebsiteJobs

Funding

Total Raised

$25 million

Valuation

Undisclosed

Significant Investors

Insight Partners, Forerunner Ventures, ISAI, Lerer Hippeau, Correlation Ventures

Company Traction

  • As of June 2023, Prose has 3.4 million+ customer profiles, 400K+ 5-star reviews, 84% of customers would recommend to a friend, and examine 85+ factors to create their customer formulas for its products.
  • As of June 2023, Prose has 288K Instagram followers and 50K Facebook followers.
  • As of August 2022, Prose has 250,000 active subscribers and is on pace for $100 million in sales in 2022.
  • As of November 2018, Prose has 135 data points on ~500,000 customer profiles.
  • As of November 2018, Prose’s proprietary manufacturing system can customize 10,000 products daily.

Leadership Team

  • Arnaud Plas: Co-Founder & CEO of Prose. Former VP Digital & E-commerce Strategy at L’Oreal.
  • Nicolas Mussat: Co-Founder & CTO of Prose. Former CTO at Meilleurs Agents.
  • Anthony Perdigao: COO at Prose. Former SVP of Global Supply Chain & Operations at Forma Brands.