Erewhon: The place to be seen 🚶

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Nothing signals to others more that you’re rich or have bad money habits like a $21 Erewhon smoothie.

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But the strength of the business model is undeniable:

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• Erewhon made an estimated $171.4 million in profit in 2023, per Fast Company
• Erewhon generates $2,500 in sales per square foot of floor space, more than 4x the average grocery store, per Forbes
• Erewhon made $10.6 million off a single smoothie variant in 2023, per GQ

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Erewhon’s brand-building masterclass: Use celebrities and influencers to create a halo effect around your brand.

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Erewhon has partnered with singers (Olivia Rodrigo), models (Hailey Bieber), and even celebrity hairstylists (Chris Appleton) to partner on mutually beneficial smoothie ventures. Celebrities get a portion of the smoothie revenue in exchange for sharing their brand equity and marketing value with Erewhon.

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Perhaps the biggest indicator that Erewhon has become a status symbol of the elite is Balenciaga models donned Erewhon totes and shopping bags in its pre-fall 2024 runway.

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Part health-conscious grocery store and part “designer brand,” Erewhon built an excellent business by becoming the place to be seen in LA.