The New York Restaurant Reservation Scrum
Scoring a table in New York can seem impossible. One person made $80,000 last year reselling restaurant reservations.
Restaurant-goers are breaking out the checkbook for a chance to dine at some of the most exclusive restaurants in the city, per The New Yorker:
- A lunch table at Maison Close sold for $815
- Dinner tables at 4 Charles Prime Rib went for $500-1,000
- A reservation at Carbone regularly fetches $1,000
However, even with the high demand for reservations, restaurants lose money when restaurant-goers don’t show up for their reservations.
As a result, some New York restaurants are switching back to the old-school reservation protocol of answering the phone and writing your name in a reservation book. No email, no OpenTable, no Yelp.
Some popular New York restaurants have stopped taking reservations altogether, sidestepping the reservation scrum. Ugly Baby, a popular Thai spot in Brooklyn, is the latest to no longer accept reservations. Instead, people form a line hours in advance to land a seat at the 5 p.m. opening.
May the reservation odds be ever in your favor.
