Home     |     Startup Lists
Top B2C Startups

Top B2C Startups to Watch (and Work for) in 2023

August 2, 2023
      |      Kieran Ryan
two nike sneakers

My Background

Hi, I'm Kieran! I worked in startups for five years at On Deck and Wefunder. Some of my favorite things that I've worked on during my career include:

  • Wefunder Workaway: 12 founders working on a new idea, 7 days, 1 mansion in Hawaii. One of the teams we picked raised a Series A from Andreessen Horowitz, and two people who met during the trip got married...
  • On Deck: As employee #15, I contributed to the startup's growth from no revenue to a $20 million run rate in less than a year. I led the team that built the admission infrastructure to support and scale ~20 fellowships for founders, capital allocators, operators, and creators.
  • XX: Worked on a pre-YC accelerator program that invested $125K on an MFN SAFE into 8-10 teams per cohort.
  • ODX: Worked on a $100 million accelerator program that invested $125K for 7% into 100s of startups. We partnered with leaders like Flexport to build vertical industry tracks around supply chain & logistics, etc.
  • Ryan Marketing: Created an influencer marketing startup (2 million+ Instagram followers) during college with my twin brother and realized early that monetization for creators was broken. I learned a lot, and it paid enough to cover my schooling, rent, and meals.

The Methodology

I considered several data points to arrive at the startups selected on this list, including company traction, funding raised, valuation, and investors. From my initial list, I then referenced each startup with my personal network to narrow down the list to the one you see below. I take my credibility seriously, so I do not take any money from startups who want to be included on this list to remain impartial. If you want to understand my analysis of startups and prefer long-form content, read my research on the top startups of 2023 afterward.

Black and white earth globe

Wander

Find your happy place.

Headquarters

Austin, Texas

Industry

Travel

Founded

2021

Funding

$32 million

Valuation

Undisclosed

Traction

  • In July 2023, Wander crossed 5,000 nights booked on the platform.
  • In October 2022, Wander crossed 100,000 registered accounts on its platform.
  • As of March 2023, Wander has 15 properties across the United States.
  • Since launching its first property in February 2022, Wander customers have booked 2,000+ nights with a 94.6% satisfaction rating.
Instacart Logo, which looks like the top half of a carrot

Instacart

Grocery delivery or pickup from local stores near you.

Headquarters

San Francisco, California

Industry

Food Delivery

Founded

2012

Funding

$2.9 billion

Valuation

Valued at $10 billion at IPO in Sept. 2023

Traction

  • Instacart offers retail enablement solutions for over 1,100 retail customers across more than 80,000 locations.
  • Instacart revenue was reported at ~$2.5 billion for 2022, up 39% over 2021.
  • In Q4 2022, Instacart’s gross profits increased by 80%.

reverse play - two triangles

Rewind AI

On a mission to give humans perfect memory.

Headquarters

New York, New York

Industry

Artificial Intelligence (AI)

Founded

2020

Funding

$25 million+

Valuation

$350 million

Traction

  • Rewind AI’s DAU/MAU is 63%, much higher than the standard benchmark of 10%-20%.
  • Rewind AI netted 1,000 introductory offers from investors and 170 actual offers, resulting in its Series A at a $350 million valuation.
OnlyFans logo

OnlyFans

A social platform revolutionizing creator and fan connections.

Headquarters

London, England, United Kingdom

Industry

Creators

Founded

2016

Funding

None

Valuation

Undisclosed

Traction

  • OnlyFans’ 2022 metrics: $12.5 billion GMV, $2.5 billion net revenue, $1.2 billion free cash flow.
  • OnlyFans has paid out $3.2 billion since its inception and helps more than 60,000 creators earn $50,000 annually.

Grammarly logo

Grammarly

Free writing AI assistance.

Headquarters

San Francisco, California

Industry

Writing, Artificial Intelligence (AI)

Founded

2009

Funding

$400 million

Valuation

$13 billion

Traction

  • Grammarly has 30 million daily active users.
  • Grammarly has 50,000+ professional and enterprise team customers. Teams from Zoom, Expedia, KPMG, Databricks, Everlane, Atlassian, and HackerOne use Grammarly.
  • Grammarly works across 500,000 applications and websites, including email clients like Gmail and Apple Mail, social media like Facebook and Twitter, and documents and projects like Google Docs and Microsoft Word.
Kindred logo

Kindred

Trusted home swapping & exchange community.

Headquarters

San Francisco, California

Industry

Marketplace, Real Estate, Travel

Founded

2021

Funding

$22.8 million

Valuation

Undisclosed

Traction

  • Kindred has received 20,000+ membership applications since launching in 2021.
  • Kindred members have spent over 5,000 nights at one another’s homes.
Prime Hydration logo

Prime Hydration

Sports and energy drinks.

Headquarters

Louisville, Kentucky

Industry

Food & Beverage, DTC, Creators

Founded

2022

Funding

$21.1 million

Valuation

Undisclosed

Traction

  • In its first full year of operations, Prime Hydration reported $250 million in retail sales.
  • As of June 2023, Prime Hydration has 1.6 million Instagram followers, 14K Facebook followers, and 389.5K Twitter followers.
  • In June 2022, Prime Hydration reported $10 million worth of bottles in 2 months of operations.
GOAT Logo

GOAT

Shop new sneakers, apparel, and accessories.

Headquarters

Culver City, California

Industry

Consumer, Marketplace, Fintech

Founded

2015

Funding

$492.6 million

Valuation

$3.7 billion

Traction

  • As of June 2021, GOAT did $2 billion in GMV in its last 12 months, grew 100% YoY in sneakers, and 500% YoY in apparel.
  • As of May 2023, GOAT Group (the parent company) has over 50 million users across its platforms GOAT, Grailed, Flight Club, and alias.
Strava Logo

Strava

Running, cycling, and hiking app.

Headquarters

San Francisco, California

Industry

Fitness

Founded

2009

Funding

$151.9 million

Valuation

$1.5 billion

Traction

  • As of May 2023, Strava has 100 million+ users in 195+ countries.
Rupa Health Logo

Rupa Health

A simpler way to order specialty lab work.

Headquarters

San Francisco, California

Industry

Healthcare

Founded

2018

Funding

$25.8 million

Valuation

Undisclosed

Traction

  • As of May 2023, Rupa Health’s platform now has lab tests from 30+ laboratories, up from 3,000+ specialty lab tests from 25+ laboratories in March 2022.
Alma Logo

Alma

Simplifying access to therapy.

Headquarters

New York, New York

Industry

Healthcare

Founded

2017

Funding

$220.5 million

Valuation

~$800 million

Traction

  • Alma claims its customers who use their insurance save an average of $77 on the cost of therapy.
  • From August 2021 to August 2022, Alma scaled the number of mental health providers on its platform by 3x to 8,000.
Thirty Madison Logo

Thirty Madison

Virtual-first specialized healthcare.

Headquarters

New York, New York

Industry

Healthcare

Founded

2017

Funding

$209.8 million

Valuation

$1 billion+

Traction

  • As of May 2023, Thirty Madison brands include Keeps, Cove, Nurx, Picnic, and Facet.
  • As of May 2023, Thirty Madison has 800,000+ customers (patients under care) and an average net promoter score (NPS) of 77.
  • In 2020, Thirty Madison's revenue grew by 3x
  • As of June 2021, Keeps’ patients reported a 92% medication adherence rate, and 77% of Cove’s patients reported improved migraine severity.
Glossier Logo

Glossier

A beauty community and product company.

Headquarters

New York, New York

Industry

Beauty, DTC

Founded

2014

Funding

$266.4 million

Valuation

$1.8 billion

Traction

  • As of June 2023, Glossier has 2.7 million Instagram followers, 420K Facebook followers, 578K TikTok followers, and 170K Youtube subscribers.
  • As of July 2021, Glossier has 5 million customers and 39 products.
  • In 2019, more than 1 million people visited Glossier’s two permanent locations and five temporary stores.
The Farmer's Dog Logo

The Farmer’s Dog

Fresh human-grade dog food delivery company.

Headquarters

New York, New York

Industry

DTC, Pets

Founded

2015

Funding

$103.1 million

Valuation

Undisclosed

Traction

  • As of June 2023, The Farmer’s Dog has delivered 100 million meals to dogs.
  • As of June 2023, The Farmer’s Dog has rated 4.5/5 stars from 1,197 reviews on Trustpilot.
  • As of June 2023, The Farmer’s Dog has 300K Instagram followers and 155K Facebook followers.
Canva in white font on blue/purple gradient background

Canva

A free-to-use graphic design tool.

Headquarters

Sydney, Australia

Industry

Design Software, Cloud

Founded

2012

Funding

$572.6 million

Valuation

$40 billion

Traction

  • Canva has 100 million+ monthly active users.
  • Users have created 15 billion+ designs on Canva.
  • Canva is used in 190 countries and supports 100+ languages.
  • 85% of the Fortune 500 uses Canva

Sleeper Logo

Sleeper

Fantasy sports platform.

Headquarters

San Mateo, California

Industry

Sports

Founded

2015

Funding

$67.3 million

Valuation

$400 million+

Traction

  • In 2021, Sleeper had 3 million active users, doubling its user base from the previous year, and boasts top 50 user retention in the app store.
CoinTracker Logo

CoinTracker

Cryptocurrency tax & portfolio software.

Headquarters

San Francisco, California

Industry

Cryptocurrency

Founded

2017

Funding

$101.6 million

Valuation

$1.3 billion

Traction

  • 1 million users+ track $50 billion in crypto assets on CoinTracker, accounting for 3% of crypto’s market cap.
  • CoinTracker supports 10,000+ crypto assets.

Greg Logo

Greg

The easiest way to keep plants alive.

Headquarters

Remote

Industry

Consumer, Homecare

Founded

2020

Funding

$5.4 million

Valuation

Undisclosed

Traction

  • As of June 2021, Greg had 50,000+ active users, 100+ retail partners, and a rating of 4.8/5 stars from 1.7K ratings on the Apple App Store.
  • As of May 2023, Greg has a rating of 4.7/5 stars from 7.2K ratings on the Apple App Store.
  • As of May 2023, Greg has learned from more than 1,626,159 plants watered on its platform, accounting for 25,844 plant species.
  • As of May 2023, Greg has 37,288 daily active users with watered plants today.
Queenly Logo

Queenly

Buy and sell formal dresses.

Headquarters

San Francisco, California

Industry

Marketplace, Fashion

Founded

2019

Funding

$9.4 million

Valuation

Undisclosed

Traction

  • Queenly reported its businesses doubled from Q4 2021 to Q1 2022 and Q1 2022 to Q2 2022.
  • As of July 2021, Queenly reported 125,000+ users, 60,000+ unique dresses on its platform, and a total inventory value of $15 million.
  • As of June 2022, 75% of Queenly’s transactions are from resale.
Sunday Logo

Sunday

Subscription lawn care service.

Headquarters

Boulder, Colorado

Industry

Lawn Care

Founded

2019

Funding

$78 million

Valuation

Undisclosed

Traction

  • As of May 2023, Sunday has created 2.2 million customized lawn plans for users.
  • As of May 2023, Sunday has a 4.3-star rating from nearly 6,000 customers.
  • As of October 2021, Sunday reported to pace towards 2.5x top-line revenue growth in 2021 over 2020.
  • Sunday reported 8x revenue growth in 2020 over 2019.
Studs Logo

Studs

A fresh take on ear piercings & earrings.

Headquarters

New York, New York

Industry

Consumer, E-commerce, Health & Beauty

Founded

2019

Funding

$30 million

Valuation

Undisclosed

Traction

  • As of May 2023, Studs has 19 ear-piercing studios.
  • As of October 2022, Studs reported 30x e-commerce growth since 2019.

Explore More Startups Lists

3 brex finance credit cards

Top B2B Startups

OpenAI logo with psychadelic color background

Top AI Startups

black hand holding iphone with stock interface

Top Fintech Startups

Two ladies smiling in front of a front desk from "Almond"

Top Healthcare Startups

100 Thieves cash app compound

Top Creator Economy Startups

hand holding iphone with coinbase stock interface

Top Crypto Startups

hand pouring an olipop into a glass next to a bunch of other olipop cans closed

Top CPG Startups

engineering code on a laptop screen

Top Data Startups