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Bobbie Logo


Baby formula company.





San Francisco, California


Food & Beverage

Company Description

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

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Total Raised

$142 million



Significant Investors

PowerPlant Partners, Precursor Ventures, Wave Capital, NextView Ventures, For Good Ventures, Plus Capital, G9 Ventures

Company Traction

  • As of July 2023, Bobbie has delivered its baby formula to 300,000 babies.
  • Between July 2022 and July 2023, Bobbie reported 394% YoY growth and reached $100 million in total revenue.

Leadership Team

  • Laura Modi: Co-Founder & CEO of Bobbie. Former Director of Hospitality at Airbnb.
  • Sarah Hardy: Co-Founder & COO of Bobbie. Former Head of Planning and Operations, Employee Experience at Airbnb.
  • Cherene Aubert: VP of Growth at Bobbie. Former Director of Growth Strategy at Common Thread Collective.
  • Karen Ayyagari: VP of Platform at Bobbie. Former Head of Product at Binti.
  • Dominic Mills: VP of Supply Chain at Bobbie. Former VP of Operations at Vita Coco.


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