Top SaaS Startups to Watch (and Work for) in 2023

• Stripe receives 250 million+ API requests per day. 90% of US adults have bought from businesses using Stripe. Stripe supports 135+ currencies and payment methods.

• Over one hundred Stripe customers process $1 billion every year. Stripe’s customers include Google, Shopify, Amazon, Instacart, Figma, Slack, and Zapier.

• In 2021, Stripe did $12 billion in gross revenue and was EBITA profitable.

• Deel supports 15,000 businesses, processed $5.5 billion payments, helped companies hire 150,000 workers, and is available in 150 countries. Customers include Nike, Dropbox, Shopify, Notion, Reebok, Forever 21, and Revolut.

• Rippling does over $100 million ARR and serves over 400,000 users.

• Rippling rates as 4.89/5 on Software Advice, 4.8 on G2, 4.9 on Capterra, and 4.9 on GetApp by customers.

• Rippling helps customers save time and money by reducing admin hours and the number of tasks required for HR & IT teams. Compass Coffee reduced HR & IT admin tasks by 96% by using Rippling. Double Good saves $50K annually by cutting onboarding and payroll time by 10x.

• In the first half of 2023, Flexport did $700 million in revenue, down ~70%.

• Flexport has 10,000+ customers, including Rothy’s, Everlane, Bombas, Outdoor Voices, and Caraway.

• In 2021, Flexport technology moved nearly $19 billion of merchandise across 112 countries.

• Flexport saves customers 208 hours annually by customers who use them over other freight forwarders.

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• As of April 2021, Benchling customers include more than 300,000 scientists and 1,000 R&D organizations using its cloud platform, up from 230,000 scientists in May 2020, 170,000 scientists in July 2019, and 100,000 scientists in June 2018.

• Benchling doubled its annual recurring revenue for four consecutive years from 2017-2020.

• Benchling customers include BridgeBio, Geltor, Perfect Day, Bright Peak Therapeutics, Design Therapeutics, and 23andMe. 

• As of May 2023, Benchling reported customers accelerating workflow cycle time by 38%.

• As of February 2023, Fivetran reported a $200 million annual revenue run rate and 50% YoY growth.

• As of February 2023, Fivetran syncs 2 trillion rows monthly, manages 1.3 million+ schema changes monthly, manages 175,000+ connectors, and has a 99.9% guaranteed data pipeline uptime.

• As of May 2023, Fivetran has 5,000+ customers, including Morgan Stanley, Intercom, Asics, Blend, Forever 21, DocuSign, Everlane, Okta, Optimizely, Square, GoodRx, and Lionsgate.

• As of May 2023, Zapier has 5,000+ integrations with top web apps like Google Sheets, Gmail, Slack, Google Calendar, and Mailchimp.

• As of May 2023, 2 million businesses use Zapier, including Slack, Meta, Shopify, Dropbox, and Asana.

• In March 2021, Zapier had $140 million in recurring revenue.

• In 2021, Webflow users built 450,000 websites.

• As of March 2022, Webflow has 3.5 million users, Webflow sites get more than 10 billion monthly views, and Webflow surpassed $100 million in annual recurring revenue.

• As of May 2023, Webflow powers over 100,000 businesses, including Ramp, Virta, Attentive, AngelList Venture, Mural, Rakuten, HelloSign, and Petal.

• As of June 2023, Vendr has helped customers save $368 million+.

• As of June 2203, Vendr has processed $3 billion in spend, helped customers save 20% on average, and customers reported an average return on investment of 8x.

• As of June 2022, Vendr has 500+ customers, including Webflow, Brex, Canva, HubSpot, Lattice, Gainsight, Drift, and CarGurus.

• Expected revenue for 2022 was over $20 million, up from $2 million in 2021.

• 25,000 trucking companies and commercial drivers use AtoB. AtoB’s customers include Uber Freight, Thumbtack, Infinity Energy, Kyte, and uShip.

• On average, the AtoB fuel card saves customers 43 cents per gallon.

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• Databricks has over 7,000 customers, including Adobe, Rolls Royce, Comcast, Condé Nast, H&M, AT&T, Shell, Walgreens, Air Canada, Toyota, and T-Mobile.

• Over 40% of the Fortune 500 relies on the Databricks Lakehouse Platform to unify their data.

• Databricks has hundreds of global partners, including Microsoft, Amazon, Tableau, and Booz Allen Hamilton.

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• Notion has 20 million+ users, up from 1 million in 2019.

• Notion customers include teams at Loom, Figma, Buffer, Headspace, Branch, Typeform, Deel, Primer, Mixpanel, Chipper, and Curology.

• In November 2022, Notion launched Notion AI.

• 25,000+ teams use Coda, including customers from Uber, Square, Robinhood, BuzzFeed, The New York Times, Pinterest, Plato, and TED.

• Coda is used by 80% of the Fortune 100.

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• Replit has 22.5 million users from 200+ countries.

• In March 2023, Replit partnered with Google to take on Microsoft’s GitHub.

• As of May 2023, Truework has 17,000 lending customers and 20,000 business customers and receives 12 million requests per year.

• 20 of the top 25 mortgage lenders in the United States use Truework.

• Truework customers include Caliber Home Loans, Carvana, Better, Octane, Intercap Lending, DriveTime, and Figure.

• Through partnerships with payroll providers like Gusto, Zenefits, and BambooHR, Truework has the second-largest instant verification network with over 35 million employees.

• From August 2021 to August 2022, Sprig’s net recurring revenue grew by 300%.

• Sprig customers include Notion, Webflow, Dropbox, Robinhood, Loom, Square, Coinbase, Ironclad, Opendoor, and Adobe.

• 500,000+ apps have been built on Retool. Retool’s customers include Brex, Coinbase, Plaid, Amazon, Allbirds, Rakuten, Peloton, Mercedes Benz, Volvo, and Jaguar Land Rover.

• It took Snowflake 60% dilution to get from a valuation of $260 million to $3.55 billion. In comparison, it took Retool around ~9% dilution to achieve a similar rise in valuation.

• In June 2022, Front surpassed 8,000 customers, including Dropbox, Mailchimp, GoDaddy, Hootsuite, Shopify, Lydia, Branch, Carvana, Culture Amp, ClickUp, and sennder.

• As of June 2022, Front’s net retention was 130%+, and daily active users were 75%+.

• Glean saves its average customers 2-3 hours per week.

• As of May 2022, Glean had 70 customers, including Confluent, Grammarly, Contino, Cro Metrics, Gainsight, Super, Upside, and Wealthsimple.

• Glean connects with 100+ applications, including Gmail, Figma, Jira, Google Drive, Microsoft Teams, Okta, GitHub, Confluence, Salesforce, and Slack.

• As of April 2022, Remote reported a 900% in the number of employees processed through its platform in the last year and 13x revenue growth.

• As of April 2023, Remote’s customer satisfaction rating is 92.5.

• Remote provides services to 75+ countries and 35+ currencies. 

• Remote’s customers include GitLab, DoorDash, Hello Fresh, Loom, Paystack, Gymshark, Linear, Klarna, Burger King, Pento, Arduino, Aston Martin, Mavenoid, cargo.one, &Open, Swell, and Nearcut.

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• Mutiny customers include Carta, Attentive, Sprig, Clearbit, Navattic, Snowflake, Notion, and Brex.

• TechCrunch reported Mutiny’s revenue was on track to 4x in fiscal quarter 2022.

• According to its CEO, as of April 2022, 50 million people across more than 3 million companies have seen a website personalized by Mutiny’s AI engine.

• As of June 2023, Vanta reported ~$80 million in ARR and is adding ~600 customers per quarter.

• Vanta has 5,000+ customers, including Gusto, Modern Treasury, Gem, Autodesk, Shortcut, Quora, Chili Piper, Flo Health, and Affinity.

• In 2022, Vanta surpassed $10 million+ in ARR and reportedly excelled in burn rate, capital efficiency, and gross margins.

• Drata has thousands of customers, including Fivetran, Clearbit, Airbase, Abnormal, Vercel, Notion, Lemonade, Postman, and ShortPoint.

• Drata has 75+ integrations, including Asana, Cloudflare, Duo, and Docusign.

• Drata supports 14+ frameworks, including SOC2, HIPAA, GDPR, ISO 27001, and Microsoft SSPA.

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