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Top Startups with Female Founders

Top Startups with Female Founders to Watch (and Work for) in 2023

August 2, 2023
      |      Kieran Ryan
four female entrepreneurs

My Background

Hi, I'm Kieran! I worked in startups for five years at On Deck and Wefunder. Some of my favorite things that I've worked on during my career include:

  • Wefunder Workaway: 12 founders working on a new idea, 7 days, 1 mansion in Hawaii. One of the teams we picked raised a Series A from Andreessen Horowitz, and two people who met during the trip got married...
  • On Deck: As employee #15, I contributed to the startup's growth from no revenue to a $20 million run rate in less than a year. I led the team that built the admission infrastructure to support and scale ~20 fellowships for founders, capital allocators, operators, and creators.
  • XX: Worked on a pre-YC accelerator program that invested $125K on an MFN SAFE into 8-10 teams per cohort.
  • ODX: Worked on a $100 million accelerator program that invested $125K for 7% into 100s of startups. We partnered with leaders like Flexport to build vertical industry tracks around supply chain & logistics, etc.
  • Ryan Marketing: Created an influencer marketing startup (2 million+ Instagram followers) during college with my twin brother and realized early that monetization for creators was broken. I learned a lot, and it paid enough to cover my schooling, rent, and meals.

The Methodology

I considered several data points to arrive at the startups selected on this list, including company traction, funding raised, valuation, and investors. From my initial list, I then referenced each startup with my personal network to narrow down the list to the one you see below. I take my credibility seriously, so I do not take any money from startups who want to be included on this list to remain impartial. If you want to understand my analysis of startups and prefer long-form content, read my research on the top startups of 2023 afterward.

Purple llama face smiling in a circle

Vanta

The leading trust management platform that helps simplify & centralize security for organizations of all sizes.

Headquarters

San Francisco, California

Industry

Security & Compliance, SaaS

Founded

2018

Funding

$203 million

Valuation

$1.6 billion

Traction

  • As of June 2023, Vanta reported ~$80 million in ARR and is adding ~600 customers per quarter.
  • Vanta has 5,000+ customers, including Gusto, Modern Treasury, Gem, Autodesk, Shortcut, Quora, Chili Piper, Flo Health, and Affinity.
  • In 2022, Vanta surpassed $10 million+ in ARR and reportedly excelled in burn rate, capital efficiency, and gross margins.
Mutiny Logo

Mutiny

Turn your website into your #1 revenue channel.

Headquarters

San Francisco, California

Industry

Artificial Intelligence (AI), SaaS

Founded

2018

Funding

$71.6 million

Valuation

Undisclosed

Traction

  • Mutiny customers include Carta, Attentive, Sprig, Clearbit, Navattic, Snowflake, Notion, and Brex.
  • TechCrunch reported Mutiny’s revenue was on track to 4x in fiscal quarter 2022.
  • According to its CEO, as of April 2022, 50 million people across more than 3 million companies have seen a website personalized by Mutiny’s AI engine.
Replit Logo

Replit

The collaborative browser-based online integrated development environment.

Headquarters

San Francisco, California

Industry

Dev Tools, SaaS

Founded

2016

Funding

$202 million

Valuation

$1.16 billion

Traction

  • Replit has 22.5 million users from 200+ countries.
  • In March 2023, Replit partnered with Google to take on Microsoft’s GitHub.
Heard Logo

Heard

Bookkeeping and taxes for therapists.

Headquarters

San Francisco, California

Industry

Healthcare, Fintech

Founded

2019

Funding

$26.3 million

Valuation

Undisclosed

Traction

  • As of June 2023, Heard reported its software saves therapists 60 hrs per year in financial record-keeping, creates an opportunity for $9,000+ of extra income per year, and saves therapists $5,000+ in taxes.
  • As of June 2023, Heard has ~100 customers, including Tri-Star Counseling, Black Women Healing Space, and Total Idea U.
  • Between June 2022 and June 2023, Heard reported 5x customer and revenue growth.
Kindred logo

Kindred

Trusted home swapping & exchange community.

Headquarters

San Francisco, California

Industry

Marketplace, Real Estate, Travel

Founded

2021

Funding

$22.8 million

Valuation

Undisclosed

Traction

  • Kindred has received 20,000+ membership applications since launching in 2021.
  • Kindred members have spent over 5,000 nights at one another’s homes.
Cocoon Logo

Cocoon

Leave management platform.

Headquarters

San Francisco, California

Industry

Human Resources & Benefits

Founded

2020

Funding

$25.5 million

Valuation

Undisclosed

Traction

  • As of May 2023, Cocoon has 100+ customers, including Notion, Benchling, Carta, Superhuman, Modern Health, Impossible Foods, Curology, and Khan Academy.
Deel logo

Deel

The future of global HR.

Headquarters

San Francisco, California

Industry

Human Resources & Benefits, SaaS, Cloud

Founded

2018

Funding

$679 million

Valuation

$12 billion

Traction

  • Deel supports 15,000 businesses, processed $5.5 billion payments, helped companies hire 150,000 workers, and is available in 150 countries. Customers include Nike, Dropbox, Shopify, Notion, Reebok, Forever 21, and Revolut.
Two overlapping blue triangles with white background.

Modern Health

Mental healthcare designed for your workforce.

Headquarters

San Francisco, California

Industry

Healthcare

Founded

2017

Funding

$167.4 million

Valuation

$1.17 billion

Traction

  • Over 80% of members reported improved or maintained well-being when using Modern Health.
  • Modern Health serves 250+ enterprise customers, including Dropbox, Lyft, Palo Alto Networks, Mile Two, Alector, Carrot Fertility, Workiva, Aesop, Eventbrite, Marqeta, and Zendesk.

AtoB Logo

AtoB

Fuel cards, fleet gas cards, and fleet card management.

Headquarters

San Francisco, California

Industry

Mobility & Transportation, SaaS

Founded

2019

Funding

$182 million

Valuation

$800 million

Traction

  • Expected revenue for 2022 was over $20 million, up from $2 million in 2021.
  • 25,000 trucking companies and commercial drivers use AtoB. AtoB’s customers include Uber Freight, Thumbtack, Infinity Energy, Kyte, and uShip.
  • On average, the AtoB fuel card saves customers 43 cents per gallon.

Loyal Logo

Loyal

A clinical-stage veterinary medicine company on a mission to help dogs live longer, healthier lives.

Headquarters

San Francisco, California

Industry

Biotech, Pets

Founded

2019

Funding

$58 million

Valuation

Undisclosed

Traction

  • Loyal’s team has published 152 papers, worked on 56 clinical drug programs, and combined for 192 years of research.
  • Loyal received protocol concurrence from the FDA for its companion dog longevity study.
Anrok Logo

Anrok

The global sales tax solution built for SaaS.

Headquarters

San Francisco, California

Industry

Security & Compliance

Founded

2020

Funding

$24.3 million

Valuation

$100 million+

Traction

  • As of May 2022, Anrok reported a 7x increase in revenue in the last six months.
  • Anrok customers include Notion, Pave, Vanta, Gem, Front, AgentSync.
Snackpass Logo

Snackpass

The all-in-one platform for quick-serve restaurants.

Headquarters

San Francisco, California

Industry

Consumer, Food Delivery

Founded

2017

Funding

$95.6 million

Valuation

$400 million+

Traction

  • As of June 2021, Snackpass has 500,000+ users in 13 college towns and has seen 7x YoY growth.
  • Snackpass customers include Johnny Rockets, Tiger Sugar, Moge Tee, Joe’s Pizza, Jamba Juice, and Pokeworks.
Hexagon with grey gradient shadings making it look 3D

Alloy Automation

E-commerce automation platform.

Headquarters

New York, New York

Industry

E-commerce

Founded

2019

Funding

$25 million

Valuation

Undisclosed

Traction

  • Alloy has 100+ system integrators & developer agencies and 200+ technology partners for every part of the e-commerce stack. Popular integrations include WooCommerce, Shopify, Zendesk, Twilio, and Pixlee.
  • Alloy customers include Postscript, Brooklinen, Studs, Dr. Squatch, Recharge, Burberry, Amazon, Wyze, Skis.com, Gorgias, and PrettyDamnQuick.

Rupa Health Logo

Rupa Health

A simpler way to order specialty lab work.

Headquarters

San Francisco, California

Industry

Healthcare

Founded

2018

Funding

$25.8 million

Valuation

Undisclosed

Traction

  • As of May 2023, Rupa Health’s platform now has lab tests from 30+ laboratories, up from 3,000+ specialty lab tests from 25+ laboratories in March 2022.
Pocus Logo

Pocus

Revenue data platform for go-to-market teams.

Headquarters

San Francisco, California

Industry

Revenue Operations, Data

Founded

2021

Funding

$23 million

Valuation

Undisclosed

Traction

  • Pocus customers include Webflow, Miro, Loom, Linear, Superhuman, OpenPhone, Clockwise, PostHog, and ngrok.
  • As of June 2022, Pocus’ Slack community has 1,200 members.
  • As of May 2023, Pocus claims customers save 13+ hours weekly, a 200% increase in open rates, a 10% higher conversion on product-qualified leads, a 32% increase in actual cash value, and a 50%+ pipeline surfaced to uncover hidden revenue.
Chief Logo

Chief

Private membership network focused on connecting and supporting women executive leaders.

Headquarters

New York, New York

Industry

Community

Founded

2019

Funding

$140 million

Valuation

$1.1 billion

Traction

  • Chief has 12,000+ Vice President and C-Suite executives, representing 8,500+ companies in its community. The community is 20,000+ strong and has 60,000 women on its waitlist.
  • Chief opened up flagship locations in San Francisco, Los Angeles, New York, and Chicago for its members.
  • Companies sponsoring memberships for its women leaders include Morgan Stanley, Zoom, L'Oréal, Google, PWC, IBM, HelloFresh, and Allstate.

Studs Logo

Studs

A fresh take on ear piercings & earrings.

Headquarters

New York, New York

Industry

Consumer, E-commerce, Health & Beauty

Founded

2019

Funding

$30 million

Valuation

Undisclosed

Traction

  • As of May 2023, Studs has 19 ear-piercing studios.
  • As of October 2022, Studs reported 30x e-commerce growth since 2019.
Front logo

Front

Customer communication platform.

Headquarters

San Francisco, California

Industry

Work Collaboration & Productivity

Founded

2013

Funding

$203.6 million

Valuation

$1.7 billion

Traction

  • In June 2022, Front surpassed 8,000 customers, including Dropbox, Mailchimp, GoDaddy, Hootsuite, Shopify, Lydia, Branch, Carvana, Culture Amp, ClickUp, and sennder.
  • As of June 2022, Front’s net retention was 130%+, and daily active users were 75%+.
Iron Fish Logo

Iron Fish

Private, anonymous, and easy-to-use cryptocurrency.

Headquarters

Remote

Industry

Cryptocurrency

Founded

2020

Funding

$32.9 million

Valuation

Undisclosed

Traction

  • As of November 2021, Iron Fish has attracted ~2,000 self-identified crypto miners to its community.
  • As of May 2023, Iron Fish’s Discord community has 50,869 members.
  • As of May 2023, Iron Fish has 6,000 active nodes (operators and miners), representation in every country, 50,000 blocks mined, 13,000+ assets mined, and 140,000+ graffitis.
Canva in white font on blue/purple gradient background

Canva

A free-to-use graphic design tool.

Headquarters

Sydney, Australia

Industry

Design Software, Cloud

Founded

2012

Funding

$572.6 million

Valuation

$40 billion

Traction

  • Canva has 100 million+ monthly active users.
  • Users have created 15 billion+ designs on Canva.
  • Canva is used in 190 countries and supports 100+ languages.
  • 85% of the Fortune 500 uses Canva

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