Home     |     Startup Lists
Top B2B Startups

Top B2B Startups to Watch (and Work for) in 2023

August 2, 2023
      |      Kieran Ryan
3 brex finance credit cards

My Background

Hi, I'm Kieran! I worked in startups for five years at On Deck and Wefunder. Some of my favorite things that I've worked on during my career include:

  • Wefunder Workaway: 12 founders working on a new idea, 7 days, 1 mansion in Hawaii. One of the teams we picked raised a Series A from Andreessen Horowitz, and two people who met during the trip got married...
  • On Deck: As employee #15, I contributed to the startup's growth from no revenue to a $20 million run rate in less than a year. I led the team that built the admission infrastructure to support and scale ~20 fellowships for founders, capital allocators, operators, and creators.
  • XX: Worked on a pre-YC accelerator program that invested $125K on an MFN SAFE into 8-10 teams per cohort.
  • ODX: Worked on a $100 million accelerator program that invested $125K for 7% into 100s of startups. We partnered with leaders like Flexport to build vertical industry tracks around supply chain & logistics, etc.
  • Ryan Marketing: Created an influencer marketing startup (2 million+ Instagram followers) during college with my twin brother and realized early that monetization for creators was broken. I learned a lot, and it paid enough to cover my schooling, rent, and meals.

The Methodology

I considered several data points to arrive at the startups selected on this list, including company traction, funding raised, valuation, and investors. From my initial list, I then referenced each startup with my personal network to narrow down the list to the one you see below. I take my credibility seriously, so I do not take any money from startups who want to be included on this list to remain impartial. If you want to understand my analysis of startups and prefer long-form content, read my research on the top startups of 2023 afterward.

Ramp logo

Ramp

Corporate cards and finance automation platform.

Headquarters

New York, New York

Industry

Fintech

Founded

2019

Funding

$1.67 billion

Valuation

$5.5 billion

Traction

  • Ramp has 300,000+ users (~13,000 companies), processes $10 billion annually, and supports 195 countries and 40+ currencies. Customers include Deel, Faire, Quora, Waymo, Attentive, Glossier, Eight Sleep, and Betterment.
  • As of August 2023, Ramp has surpassed $300 million in annualized revenue.
  • As of August 2023, Ramp serves 15,000 businesses, up from 5,000 in March.
  • Between March 2022 and August 2023, Ramp increased its customer base by 4x and annual purchase volume by 6x.
  • As of August 2023, the average Ramp customer spends 3.5% less after joining.
  • As of July 2023, Ramp’s saving insights, pricing intelligence, and expert negotiators have saved companies over $600 million and 8.5 million hours.
  • Between January 2023 and July 2023, Ramp's customers with international operations increased by 2x.
  • Ramp announced a partnership with Amazon Business to help streamline business purchasing and help customers save time and money.
Scale AI logo

Scale AI

Accelerate the development of AI Applications.

Headquarters

San Francisco, California

Industry

Artificial Intelligence (AI)

Founded

2016

Funding

$602.6 million

Valuation

$7.3 billion

Traction

  • Scale AI customers span enterprises, startups, governments, and generative AI companies, including Microsoft, OpenAI, Meta, GM, Toyota, Brex, Flexport, Instacart, US Army, and the US Airforce.
  • The company reports 7.7 billion annotations and 1 billion+ 2D and 3D scenes labeled.

Rippling logo

Rippling

Workforce management platform.

Headquarters

San Francisco, California

Industry

Human Resources & Benefits, SaaS, Cloud

Founded

2016

Funding

$1.2 billion

Valuation

$11.25 billion

Traction

  • Rippling rates as 4.89/5 on Software Advice, 4.8 on G2, 4.9 on Capterra, and 4.9 on GetApp by customers.
  • Rippling helps customers save time and money by reducing admin hours and the number of tasks required for HR & IT teams. Compass Coffee reduced HR & IT admin tasks by 96% by using Rippling. Double Good saves $50K annually by cutting onboarding and payroll time by 10x.
Stripe logo

Stripe

A complete payments platform.

Headquarters

South San Francisco, California

Industry

Fintech, SaaS

Founded

2010

Funding

$8.7 billion

Valuation

$50 billion

Traction

  • Stripe receives 250 million+ API requests per day. 90% of US adults have bought from businesses using Stripe. Stripe supports 135+ currencies and payment methods.
  • Over one hundred Stripe customers process $1 billion every year. Stripe’s customers include Google, Shopify, Amazon, Instacart, Figma, Slack, and Zapier.
  • In 2021, Stripe did $12 billion in gross revenue and was EBITA profitable.
Attentive logo

Attentive

Personalized text messaging for innovative brands.

Headquarters

New York, New York

Industry

Marketing

Founded

2016

Funding

$863 million

Valuation

$7 billion

Traction

  • Attentive has 8,000 customers, including Coach, Samsung, Guess, Crocs, Spiceology, and Supergoop!
  • Attentive’s SMS marketing solutions account for 19% of leading brands' online revenue.
  • Attentive has a 4.8 rating on G2.

Deel logo

Deel

The future of global HR.

Headquarters

San Francisco, California

Industry

Human Resources & Benefits, SaaS, Cloud

Founded

2018

Funding

$679 million

Valuation

$12 billion

Traction

  • Deel supports 15,000 businesses, processed $5.5 billion payments, helped companies hire 150,000 workers, and is available in 150 countries. Customers include Nike, Dropbox, Shopify, Notion, Reebok, Forever 21, and Revolut.
Flexport Logo

Flexport

Technology platform for global logistics.

Headquarters

San Francisco, California

Industry

Supply Chain & Logistics, SaaS

Founded

2013

Funding

$2.4 billion

Valuation

$8 billion

Traction

    • In the first half of 2023, Flexport did $700 million in revenue, down ~70%.
    • Flexport has 10,000+ customers, including Rothy’s, Everlane, Bombas, Outdoor Voices, and Caraway.
    • In 2021, Flexport technology moved nearly $19 billion of merchandise across 112 countries.
    • Flexport saves customers 208 hours annually by customers who use them over other freight forwarders.

    yellow smiling apple emoji with two hands waving

    Hugging Face

    The AI community building the future.

    Headquarters

    New York, New York

    Industry

    Artificial Intelligence (AI)

    Founded

    2016

    Funding

    $160.2 million

    Valuation

    $2 billion

    Traction

    • Hugging Face has 10,000+ customers, including Google AI, Meta AI, Amazon Web Services, Allen Institute for AI, Intel, Microsoft, and Grammarly.
    • Hugging Face’s Transformers library on GitHub has 99.4K stars and 20.4K forks.
    • Hugging Face completed its year-long research called BigScience on large multilingual models and datasets in collaboration with more than 1,000 researchers from 60 countries.
    White flag outline with black flag inside

    Brex

    Cards, expense management, travel, and bill pay – in one global solution.

    Headquarters

    San Francisco, California

    Industry

    Fintech

    Founded

    2017

    Funding

    $1.5 billion

    Valuation

    $12.3 billion

    Traction

    • As of July 2023, Brex expects to hit $500 million in annualized revenue within the next 12 months.
    • As of July 2023, Brex reported over 20,000 customers, including Airbnb, Y Combinator, Carta, Classpass, Vouched, and Mutiny.
    • As of July 2023, Brex manages billions of dollars in customer deposits, processes tens of billions in transactions, and is used in 100+ countries.
    • In 2022, Brex increased revenue by 200%.
    • In Q1 2021, Brex reported its total number of customers grew by 80%, and total monthly customers grew by 5x.
    • 91% of the latest Y Combinator batch, YC S23, choose Brex.
    Retool Logo

    Retool

    Build internal tools remarkably fast.

    Headquarters

    San Francisco, California

    Industry

    Dev Tools, SaaS, No-Code & Low-Code

    Founded

    2017

    Funding

    $141 million

    Valuation

    $3.2 billion

    Traction

    • 500,000+ apps have been built on Retool. Retool’s customers include Brex, Coinbase, Plaid, Amazon, Allbirds, Rakuten, Peloton, Mercedes Benz, Volvo, and Jaguar Land Rover.
    • It took Snowflake 60% dilution to get from a valuation of $260 million to $3.55 billion. In comparison, it took Retool around ~9% dilution to achieve a similar rise in valuation.
    Purple llama face smiling in a circle

    Vanta

    The leading trust management platform that helps simplify & centralize security for organizations of all sizes.

    Headquarters

    San Francisco, California

    Industry

    Security & Compliance, SaaS

    Founded

    2018

    Funding

    $203 million

    Valuation

    $1.6 billion

    Traction

    • As of June 2023, Vanta reported ~$80 million in ARR and is adding ~600 customers per quarter.
    • Vanta has 5,000+ customers, including Gusto, Modern Treasury, Gem, Autodesk, Shortcut, Quora, Chili Piper, Flo Health, and Affinity.
    • In 2022, Vanta surpassed $10 million+ in ARR and reportedly excelled in burn rate, capital efficiency, and gross margins.
    Modern Treasury Logo

    Modern Treasury

    Platform to make tracking and controlling all your company's money movement seamless.

    Headquarters

    San Francisco, California

    Industry

    Fintech

    Founded

    2018

    Funding

    $183 million

    Valuation

    $2 billion+

    Traction

    • Modern Treasury reconciles $5 billion for its customers monthly, up from $2.8 billion in April 2022.
    • Modern Treasury customers include Pipe, Settle, ClassPass, Parafin, Navan, Outdoorsy, Sana, and Wholesail.
    • Modern Treasury has integrations to 30+ leading commercial banks, including Citibank, JP Morgan Chase, Silicon Valley Bank, Wells Fargo, and NetSuite.

    Drata Logo

    Drata

    Automated SOC2, HIPAA, GDPR, risk management, and more.

    Headquarters

    San Diego, California

    Industry

    Security & Compliance, SaaS

    Founded

    2020

    Funding

    $328.2 million

    Valuation

    $2 billion

    Traction

    • Drata has thousands of customers, including Fivetran, Clearbit, Airbase, Abnormal, Vercel, Notion, Lemonade, Postman, and ShortPoint.
    • Drata has 75+ integrations, including Asana, Cloudflare, Duo, and Docusign.
    • Drata supports 14+ frameworks, including SOC2, HIPAA, GDPR, ISO 27001, and Microsoft SSPA.

    Watershed Logo

    Watershed

    The enterprise climate platform.

    Headquarters

    San Francisco, California

    Industry

    Climate

    Founded

    2019

    Funding

    $84 million

    Valuation

    $1 billion

    Traction

    • Watershed’s customers, including BlackRock, Shopify, Stripe, DoorDash, Spotify, Okta, and Airbnb, manage more than 20 million tonnes of CO2e per year (4x the carbon footprint of San Francisco) through the platform. 
    • In February 2022, Watershed acquired VitalMetrics, the world’s most comprehensive multi-regional greenhouse gas emission database.
    Databricks Logo

    Databricks

    Data lakehouse architecture and AI company.

    Headquarters

    San Francisco, California

    Industry

    Data, Cloud

    Founded

    2013

    Funding

    $3.5 billion

    Valuation

    $38 billion

    Traction

    • Databricks has over 7,000 customers, including Adobe, Rolls Royce, Comcast, Condé Nast, H&M, AT&T, Shell, Walgreens, Air Canada, Toyota, and T-Mobile.
    • Over 40% of the Fortune 500 relies on the Databricks Lakehouse Platform to unify their data.
    • Databricks has hundreds of global partners, including Microsoft, Amazon, Tableau, and Booz Allen Hamilton.

    Wiz Logo

    Wiz

    Secure everything you build and run in the cloud.

    Headquarters

    New York, New York

    Industry

    Cybersecurity

    Founded

    2020

    Funding

    $900 million

    Valuation

    $10 billion

    Traction

    • Wiz reached $100 million in annual recurring revenue in 18 months.
    • As of May 2023, Wiz scans 230 billion files daily and protects 5 million cloud Workloads.
    • As of May 2023, Wiz has rated 4.7 stars from 340 reviews on G2.
    • As of February 2023, Wiz counts 35% of the Fortune 100 among its customer base.
    • Wiz customers include Salesforce, Morgan Stanley, Slack, Fox, Snowflake, BMW, Chipotle, Priceline, REI, Takeda, and ASOS.
    Small triangle inside a white square inside a dark background

    Fireblocks

    An easy-to-use platform to create new blockchain-based products and manage day-to-day digital asset operations.

    Headquarters

    New York, New York

    Industry

    Cryptocurrency

    Founded

    2018

    Funding

    $1 billion

    Valuation

    $9 billion

    Traction

    • In 2021, Fireblocks scaled revenue by 600% to between $50 million - $100 million, grew its customers from 100 to 800 and doubled the assets it secures on the platform to $2 trillion.
    • As of May 2023, Fireblocks powers 1,800 customers across Web3 & Fintechs like MoonPay, Magic Eden, Wealthsimple, eToro; Banking & Payments like Revolut, Checkout.com, Bitso, and BNY Mellon; Trading & Brokerage like Genesis, ParaFi Capital, and Woorton; Exchanges & Lending like Salt, BlockQuake, and CoinFLEX.
    • $4 trillion in assets are now secured on the platform.
    Chainalysis Logo

    Chainalysis

    The blockchain data platform.

    Headquarters

    New York, New York

    Industry

    Cryptocurrency, Data

    Founded

    2014

    Funding

    $536.6 million

    Valuation

    $8.6 billion

    Traction

    • As of May 2023, Chainalysis has 1,000+ customers (up from ~750 customers in May 2022), including Dapper Labs, Square, Commonwealth Bank, Barclays, Rarible, Gemini, and BNY Mellon.
    • From May 2021 to May 2022, Chainalysis increased its customer base by 75%, its private sector clients by 2x, and financial services clients by 3x, and increased the number of customers with $100 million ARR by 75% to 150.
    • As of May 2022, Chainalysis reported a net promoter score (NPS) of 80+.
    Dashlane logo

    Dashlane

    The security-first password manager.

    Headquarters

    New York, New York

    Industry

    Security & Compliance

    Founded

    2009

    Funding

    $210.9 million

    Valuation

    Undisclosed

    Traction

    • Dashlane has 20,000 corporate customers that secure 2.5 billion credentials on the platform. Dashlane customers include RevGenius, Finder, SolarQuote, BentoBox, Mercy Medical, NETA, ePromos, and Sheehan Nagle Hartray Architects.
    • Dashlane has a 4.6-star rating on Trustpilot from nearly 5,000 reviews.
    • Dashlane’s Google Play app has over 5 million downloads and a 4.6-star rating from 201,000+ reviews.
    Grafana Labs Logo

    Grafana Labs

    The open observability platform.

    Headquarters

    New York, New York

    Industry

    Data

    Founded

    2014

    Funding

    $535.2 million

    Valuation

    $3 billion+

    Traction

    • Grafana Labs has 1 million+ active Grafana installations totaling 10 million+ users.
    • As of April 2022, Grafana Labs has 2,000+ paying customers, including Microsoft, Adobe, Slack, Roblox, Wells Fargo, JPMorgan Chase, Cisco, Citi, Salesforce, Tripadvisor, and Wix.
    Odeko Logo

    Odeko

    Operations partner for cafes and coffee shops.

    Headquarters

    New York, New York

    Industry

    Operations Software

    Founded

    2019

    Funding

    $227 million

    Valuation

    Undisclosed

    Traction

    • As of May 2023, Odeko carries 400+ brands and has stocked 120,000 cafes.
    • As of May 2023, Odeko claims customers save 10 hours weekly, save 66% on carbon emissions, and save 21% on the cost of goods sold.
    Pinwheel Logo

    Pinwheel

    Income data engineered for fintech innovation.

    Headquarters

    New York, New York

    Industry

    Fintech, Data

    Founded

    2019

    Funding

    $77 million

    Valuation

    $500 million

    Traction

    • As of January 2022, Pinwheel executes over 4.6 million processes monthly, a 400x increase from the previous year.
    • In 2021, Pinwheel increased its annual recurring revenue by 177x over 2020.
    • Pinwheel customers include VISA, Credit Karma, Cash App, Acorns, Eco, Envel, and Citizens.
    Pave logo

    Pave

    The leading data-driven compensation platform.

    Headquarters

    San Francisco, California

    Industry

    Compensation, Data

    Founded

    2019

    Funding

    $163 million

    Valuation

    $1.6 billion

    Traction

    • Pave supports 2,500+ customers, including Airtable, Affirm, Miro, Faire, Discord, Hubspot, Sweetgreen, Attentive, Snackpass, Credit Karma, Ro, Checkr, and Dropbox.

    Explore More Startups Lists

    two nike sneakers

    Top B2C Startups

    Person getting groceries from trunk in Instacart shirt and shopping bag

    Top Marketplace Startups

    OpenAI logo with psychadelic color background

    Top AI Startups

    Miami mayor, Francis Suarez, smiling at his desk

    Top Miami Startups

    Painted ladies in SF

    Top SF Startups

    Hollywood sign with sunset view behind it

    Top Los Angeles Startups

    Aerial view of Palo Alto

    Top Palo Alto Startups

    engineering code on a laptop screen

    Top Data Startups