Top DTC Startups 2024

December 2023

Top DTC startups with logos of Prime Hydration, Outdoor Voices, Glossier, OLIPOP, The Farmer's Market

Browse the most promising DTC startups based on growth metrics.

We also have a startup directory where you can search through 1,500 startups. Or find more startup lists.

You can submit your startup to be featured on this list.

Prime Hydration

Louisville, Kentucky

Sports and energy drinks.

Food & Beverage, DTC, Creators

Outdoor Voices

Austin, Texas

Technical apparel for recreation.

DTC, Clothing

Glossier

New York, New York

A beauty community and product company.

Beauty, DTC

OLIPOP

Oakland, California

A new kind of soda.

Food & Beverage, DTC

The Farmer’s Dog

New York, New York

Fresh human-grade dog food delivery company.

DTC, Pets

Birdies

San Francisco, California

Women’s shoes and stylish flats.

DTC

Ritual

Culver City, Los Angeles

Daily multivitamin company.

DTC

Prose

New York, New York

Custom haircare.

Haircare, DTC

Cotopaxi

Salt Lake City, Utah

Hiking and outdoor gear.

DTC

Nécessaire

Los Angeles, California

A personal care company.

DTC

CUUP

New York, New York

Shop bras and underwear made to fit.

DTC

M.Gemi

Boston, Massachusetts

Handcrafted women’s and men’s Italian shoes.

DTC

Draper James

New York, New York

Southern heritage clothing company.

DTC, Clothing

Serena & Lily

Sausalito, California

A fresh approach to home.

DTC

Rockets of Awesome

New York, New York

Kids clothing company.

DTC, Clothing

Studs

New York, New York

A fresh take on ear piercings & earrings.

Consumer, E-commerce, Health & Beauty

KiwiCo

Mountain View, California

KiwiCo delivers kids' subscription boxes and STEM, STEAM, science and art kits that provide serious fun and hands-on learning.

Consumer, Edtech, DTC

The Black Tux

Los Angeles, California

A men's online tuxedo and suit rental company.

Consumer, Fashion, DTC

nutpods

Bellevue, Washington

Dairy-free coffee creamer.

Food & Beverage, DTC

Serenity Kids

Austin, Texas

Baby food company.

Food & Beverage, DTC

Bobbie

San Francisco, California

Baby formula company.

Food & Beverage

Skims

Los Angeles, California

Creating the next generation of underwear, loungewear, and shapewear.

DTC, Consumer